Give each post one job
Choose the customer, the offer and the action before designing the graphic. Use a clear headline and the details needed to judge whether the offer is relevant. Read the finished post on a phone to check that it remains understandable at its actual size.
Make the next step easy to find
Provide a working link where the publishing channel supports it, or explain where to find the enquiry route. A printed graphic can use a tested QR code. Keep the destination and message consistent with the offer so the customer does not have to start again.
Prepare the reply process
Agree who responds, what information they need and how to record a useful enquiry. An automated acknowledgement can explain the next step, but it should not imply that a person has reviewed the request or that an appointment is confirmed.
Measure conversations that matter
Review which enquiries fit the service, how quickly they receive a useful reply and what happens next. Use that information to revise the offer and the follow-up process. Message starts and post impressions alone do not establish sales.
Cost and timing examples are Digigen planning guidance, not market averages or a fixed quote. Confirm the scope, assumptions and current provider requirements before making a project decision. About Digigen.