Evidence available
This case describes branding, storefront and catalogue work. It does not claim measured sales, product efficacy or independently verified payment performance.
The operating constraints
- Preserve the original burgundy, ivory and gold identity
- Make catalogue information understandable
- Keep launch and transaction claims tied to verified operating state
Digigen’s role
Digital brand application, storefront design and development, catalogue structure and Shopify theme work.
Design and delivery decisions
- Developed an editorial storefront around the supplied brand identity
- Structured product presentation, catalogue data and administration foundations
- Adapted the commercial direction to Shopify with a custom editorial theme
The product scope
A branded commerce experience with editorial design, catalogue foundations and Shopify theme development.
What the product demonstrates
The work establishes a consistent visual language across the storefront and branded assets, with a commerce platform direction for catalogue operations.
Technical approach
Next.js storefront foundations, product data modelling and Shopify theme development.
Next development priorities
Continue catalogue and customer-journey verification as the commercial operation develops.
Does your team face a similar problem?
Describe the workflow, the people involved and the change you need. We will help you decide what to investigate before committing to a build.
